Website analytics

Helios asks before loading its Google Analytics tag on www.helios.co. If you allow it, Google Analytics uses cookies and receives page paths, basic device and browser information, and website usage events so we can understand how people use the site. Our new tag excludes URL query strings and fragments from the page and referrer values it sends.

You can decline or change this choice at any time through Analytics choice in the website footer. Declining stops this Google Analytics tag. This choice does not control other tools already used on the site, including Microsoft Clarity and the existing Google Tag Manager container.

If you allow the updated optional analytics choice, we also keep a limited acquisition summary in this browser tab until 30 minutes after its last recorded page visit or the tab closes: the first and latest observed source category, a known page path, recognized campaign and referral references (including tagged email links), and which of our two procurement guides you visited. Referral references identify a campaign, not an individual email recipient. This observation starts after your consent; it is not a complete browsing history. An earlier page-analytics permission alone does not enable this summary. If you send an enquiry during that period, the summary accompanies it to our existing enquiry intake and Slack so we can assess how people discover Helios. We do not put your name, email, phone, message, full referring URL or lead identifier into these analytics events. Source categories are inferred from recognized links or referrers and are not independently verified. Unknown sources remain unknown. Declining clears this tab's summary.

Read how Google uses information from sites that use its services. Questions about this website's analytics can be sent to info@helios.co.